Hello, I'm
Alexa Zbytniewski
Social
Media
Strategist
With a passion for social media innovation, I am dedicated to elevating a brand's social media presence through strategic and creative approaches, fostering meaningful and authentic connections with its audience.
What I Offer
Social Media Strategy
Having kept up with the ever evolving landscape of social media for my whole career, I’ve developed a deep knowledge of all platforms, their analytics and market trends that I have been able to implement into my social strategies as well as communicate and champion to executives and senior level leadership
Engaging Content Creation
From consumer products to preschool television to streaming original shows, I have a portfolio of diverse social campaigns where I was constantly challenged to push the envelope, come up with new and innovative ways to market products and shows that were always unique
Campaigns That Yield Results
I've created and lead data-driven, multi-platform social media campaigns where we launched new handles that surpassed growth goals within weeks, inserted shows into the social zeitgeist that saw results such as over 200 million total views on TikTok alone and increased social conversation week over week during show seasons through engaging community management strategies
Collaboration & Communication
As a social strategist, I am actively collaborating on, discussing, and showcasing my campaign strategies. Through this, I've honed my skills as an excellent communicator and presenter, allowing me to effectively work with internal teams, external vendors, agencies, and senior leadership. I've developed the ability to engage with a wide range of teams and individuals at all levels, understanding how each team functions and finding ways to optimize our integrated social content and overall success
Leadership
I am a people leader which has become one of my favorite parts of the job. I currently have diverse direct reports that have helped me strengthen my guidance and leadership skills which have ultimately led my team to success
SKILLS
Social Strategy & Collaboration
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Platforms such as Instagram, TikTok, X, Facebook, YouTube, Reddit, LinkedIn
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Social Media Strategy
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Creative Briefs
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Content Creation
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Brainstorming
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Influencer Partnerships
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Paid Media
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Campaign & Project Management
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Content Management Systems
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Community Engagement
Management & Communication
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People Leader
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Cross Organization Partnership and Collaboration
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Agency Management
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Presentation Creation via Google Slides, PowerPoint and Canva
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Presenting Strategies and Campaigns to Senior Leadership
Data &
Analysis
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Monitoring Social Trends
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Keep Up With Platform Updates
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Data Analysis
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Content Performance Reporting